top of page

EXPERIENCE

A journalism graduate who ended up in digital communications.

 

I believe there is always a better way to deliver an information, and the way of presentation often carries as much importance as the message itself.

In my previous positions, I've specialised in digital strategy and branding, employing a wide array of formats and platforms including website, email, and social media. I have worked in a variety of industries, including a university faculty, a think tank, and a newspaper. 

Outside of work, I am addicted to coffee and I love to explore the world's diverse cultures - often by learning new languages. I have been studying Korean, and Thai is my latest attempt.

EDUCATION

SKILLS

Adobe InDesign

Adobe Photoshop

Adobe Premiere Pro

Adobe Lightroom

Canva

Design tools

Social media

Email direct marketing

Analytics

Digital media

Basic HTML

CMS

  • Wordpress
  • Wix
  • Sitecore

SEO

Google Analytics

Web management

Cantonese

Native

Korean

Intermediate

Mandarin

Native

English

Fluent

Language

TOM TSUI

徐繼恒

© 2023 Tom Tsui.

Specialised in the development of a multi-channel digital strategy:

  • Website: Optimised website content strategy, including campaign-dedicated sites/sections; executed and streamlined the workflow of day-to-day content updates, bug fixes and enhancements

  • Email marketing: Prepared regular and one-off eDMs to serve the Faculty's publicity and communication needs

  • Social media: Utilised analytics and social listening to inform the Faculty's digital strategy; Managed daily operations and advertising strategy on the Faculty Twitter, LinkedIn and YouTube accountsOffered support in graphic and video content curation

Feb 2020 - Mar 2023

​Senior Project Officer (Digital Strategy & Social Media)

LKS Faculty of Medicine, The University of Hong Kong

  • Handled day-to-day management the PPI's Facebook page, including maintaining post calendar, responding to comments and enquires

  • Created content and developed new series to promote policy proposals to the Hong Kong public, by identifying engaging angles and applying new tools such as chatbots

  • Contributed to the launch of the PPI Instagram page and the conceptualisation of its mascot

Feb 2020 - Mar 2023

Advocacy Officer (Social Media)

Public Policy Institute, Our Hong Kong Foundation

  • Created post thumbnails and captions for different lifestyle content on various Facebook pages run by Apple Daily Hong Kong

果籽

Facebook page

籽想旅行

Facebook page

籽想好食

Facebook page

Gadget Guy

Facebook page

Sep 2018 - Mar 2019

Part-time Social Media Executive

Appleseed 果籽 (Supplement section, Apple Daily Hong Kong)

  • Assisted Hong Kong desk reporters with groundwork including research, translations, and daily news roundups

  • Produced Hong Kong and China stories with an original angle

Jun 2016 - Jan 2017

Intern

Quartz (qz.com)

  • Double majored in journalism and European studies

  • Graduated with first-class honours

Exchange @ Sciences Po Reims Campus

2017

Summer school @ Yonsei University

2015

Siufung

short documentary, 2015

2014 - 2018

Bachelor of Journalism

The University of Hong Kong (HKU)

bottom of page