EXPERIENCE
A journalism graduate who ended up in digital communications.
I believe there is always a better way to deliver an information, and the way of presentation often carries as much importance as the message itself.
In my previous positions, I've specialised in digital strategy and branding, employing a wide array of formats and platforms including website, email, and social media. I have worked in a variety of industries, including a university faculty, a think tank, and a newspaper.
Outside of work, I am addicted to coffee and I love to explore the world's diverse cultures - often by learning new languages. I have been studying Korean, and Thai is my latest attempt.
EDUCATION
SKILLS
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Adobe Lightroom
Canva
Design tools
Social media
Email direct marketing
Analytics
Digital media
Basic HTML
CMS
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Wordpress
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Wix
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Sitecore
SEO
Google Analytics
Web management
Cantonese
Native
Korean
Intermediate
Mandarin
Native
English
Fluent
Language
TOM TSUI
徐繼恒
© 2023 Tom Tsui.
Specialised in the development of a multi-channel digital strategy:
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Website: Optimised website content strategy, including campaign-dedicated sites/sections; executed and streamlined the workflow of day-to-day content updates, bug fixes and enhancements
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Email marketing: Prepared regular and one-off eDMs to serve the Faculty's publicity and communication needs
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Social media: Utilised analytics and social listening to inform the Faculty's digital strategy; Managed daily operations and advertising strategy on the Faculty Twitter, LinkedIn and YouTube accounts; Offered support in graphic and video content curation
Feb 2020 - Mar 2023
Senior Project Officer (Digital Strategy & Social Media)
LKS Faculty of Medicine, The University of Hong Kong
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Handled day-to-day management the PPI's Facebook page, including maintaining post calendar, responding to comments and enquires
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Created content and developed new series to promote policy proposals to the Hong Kong public, by identifying engaging angles and applying new tools such as chatbots
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Contributed to the launch of the PPI Instagram page and the conceptualisation of its mascot
Social media content
Social media content
Feb 2020 - Mar 2023
Advocacy Officer (Social Media)
Public Policy Institute, Our Hong Kong Foundation
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Created post thumbnails and captions for different lifestyle content on various Facebook pages run by Apple Daily Hong Kong
果籽
Facebook page
籽想旅行
Facebook page
籽想好食
Facebook page
Gadget Guy
Facebook page
Sep 2018 - Mar 2019
Part-time Social Media Executive
Appleseed 果籽 (Supplement section, Apple Daily Hong Kong)
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Assisted Hong Kong desk reporters with groundwork including research, translations, and daily news roundups
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Produced Hong Kong and China stories with an original angle
Jun 2016 - Jan 2017
Intern
Quartz (qz.com)
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Double majored in journalism and European studies
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Graduated with first-class honours
Exchange @ Sciences Po Reims Campus
2017
Summer school @ Yonsei University
2015
Siufung
short documentary, 2015
2014 - 2018
Bachelor of Journalism
The University of Hong Kong (HKU)